The challenge
The communication and data exchange between our client’s sales and trading teams was inefficient and error-prone. The sales and trading teams were using disparate applications like Excel, and exchanging parameters manually. This manual transfer of information led to inaccuracies and inefficiencies in conveying important details. Moreover, the time-consuming physical interaction slowed down the workflow’s overall efficiency. This also caused the lack of data traceability and analysis capabilities, hindering the bank from gaining valuable insights into customer interactions, negotiation trends, and preferences. They reached out to VirtusLab to integrate the new solution seamlessly with the existing systems.