Wisp is a fast-growing telehealth platform, providing online consultations, prescriptions, and discreet delivery of treatments directly to patients. It is on a mission to make sexual and reproductive healthcare more accessible, affordable, and private across the United States.
As Wisp’s user base and marketing ambitions grew, its digital infrastructure, already centered on the Strapi headless CMS, struggled to scale efficiently. The platform became rigid, inconsistent, and performance-constrained, threatening both the user experience and marketing agility.
Wisp was looking for a partner with deep technical expertise, a flexible approach to collaboration, an understanding of the Strapi ecosystem, and ownership over the delivery approach. With VirtusLab’s immediate support, Wisp transformed its CMS and frontend ecosystem, achieving faster content delivery, enhanced user engagement, and a scalable digital foundation.
The Challenge
Wisp had already adopted Strapi as their headless CMS, but its rapid internal growth led to technical inefficiencies and limitations.
- Inconsistent content models hindered content reuse and governance.
- Limited editorial flexibility slowed the roll-out of marketing campaigns.
- Performance bottlenecks are caused by suboptimal architectural Strapi patterns and data handling.
The frontend also required modernization to meet evolving technical and user expectations.
- Limited component reuse made it challenging to rapidly assemble new campaign pages.
- Editorial processes offered room for improvement to better support agile content updates.
- Fragmented search functionality reduced conversion rate and user satisfaction.
These challenges had to be addressed across distributed teams operating in multiple US time zones, requiring a delivery partner with deep expertise and the ability to take full ownership of strategy and implementation.
“Partnering with the VirtusLab team has been a game-changer. Their deep expertise in Strapi and Next.js, combined with a flexible approach and consistently robust delivery, helped us unlock new levels of marketing agility and user experience. They’ve seamlessly integrated with our distributed teams and continue to raise the bar.”
Amanda Martinez
The Solution
VirtusLab stepped in as a strategic partner, taking full ownership of both the technical transformation and delivery processes. The solution was structured around three main pillars.
- Enhancing Strapi implementation
- Refactored content types and dynamic zones for more editorial flexibility
- Improved content governance and workflows for non-technical users
- Introduced best practices in CMS security, performance, and scalability
- Frontend optimization with Next.js
- Delivered high-performance static and server-rendered pages
- Created reusable components and templates for campaign-ready agility
- Ensured full SEO and accessibility compliance across the site
- Overhauling the search experience
- This was a major technical and UX turning point
- VirtusLab integrated a custom search solution using Klevu, for an instant, relevant results
- Implemented smart filtering, location-aware logic, and semantic handling of healthcare queries
VirtusLab integrated fluidly with Wisp’s distributed teams and took on the critical migration from Strapi v4 to Strapi v5, ensuring a stable transition to a more powerful CMS framework.
The Results
With a more flexible CMS, modern frontend, and robust search experience in place, Wisp now benefits from:
- Faster content deployment – marketing teams can now launch pages and campaigns independently.
- Improved user experience – especially in search, leading to better engagement and retention.
Wisp’s trust in VirtusLab’s ability and expertise grew into an expanding partnership, scaling up support for Wisp’s evolving roadmap.
