The Challenge
The prominent business intelligence provider faced significant challenges in personalizing outreach at scale for its customers.
- Communication inefficiency: As the initial point of contact between customers and companies, most outreach occurred through email. The result was that the time spent drafting personalized messages grew excessively. This approach often led to low response rates, as customers relied on repetitive, template-driven messages that lacked the context or personalization to engage effectively.
- Limited in-house ML knowledge: The client’s team initially had limited experience with machine learning engineering, specifically in the productionization and management of custom AI-driven solutions. This gap created a barrier to developing and maintaining tools to process data and deliver said solutions.
This is where our client contacted VirtusLab Group to facilitate rapid, contextual email creation and enhance outreach quality without sacrificing time for prospect research.